Ecommerce Shipping Toolbox: Apps, Tools, and Resources to Help You Streamline Your Business

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You’ve spent months building your online store and preparing your marketing strategy. You launch your business and cha-ching! you make your first sale. Now what?  Many new ecommerce entrepreneurs tend to neglect their fulfillment and shipping strategy when they launch. The reason tends to be the fact that the world of shipping is complex and confusing. However,…

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Twitter and Facebook Commerce: Will It Blend?

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Last week was a hot one, with Twitter announcing its acquisition of cross-channel promotions startup CardSpring, and Facebook testing a “Buy” button, joining Twitter who launched the same feature last month. The CardSpring deal is just a deal for now – no indication of when or how this might be rolled into Twitter. There’s speculation…

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How Data Impacts the Path to Purchase [Infographic]

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This week’s infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purch and beyond. Click to enlarge infographic Tweetables 89% of consumers use search engines to research purchases Tweet this 62% of all online searchers visit 1 of the top 3 results #SEO Tweet this…

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Shoppable Video: Hit or Miss?

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Shoppable video isn’t new (Get Elastic first covered Youtube’s efforts to support click-to-buy for brands in January, 2009). And despite its potential pros, only a handful of brands and online retailers have experimented with it. So is shoppable video a flop, or is it just underrated? Why shoppable video makes sense Leverage existing content (including…

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Pinterest Rich Pins Now Automatically Enabled for Shopify Merchants

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Home Blog Shopify Updates We’re pleased to announce that we have partnered with Pinterest to automatically enable Rich Pins for all Shopify merchants. Rich Pins are enhanced Pins that make your images even more shoppable. They contain additional information right inside the Pin. There are five types of Rich Pins – Movie, Place, Recipe, Article…

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