7 Ways to Design Home Pages Without Rotating Banners

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Last week we trashed the trend of using rotating banners on home pages. You may recall, roughly half of top online retailers use them despite how despised they are by conversion optimization and usability testing experts. But if you don’t use a rotating carousel, the heck are you supposed to put on the home page??!!…

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The Tablet Commerce Barometer [Infographic]

This blog is brought to you by Elastic Path Software, a provider of digital commerce technology and expertise to enterprises selling digital goods and content such as Google, Time Inc, and Virgin Media. With more than 14,000 subscribers, it is the #1 ranked ecommerce blog by PostRank Analytics, #35 on AdAge’s Power150, and a SEMMY…

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7 Effective Ecommerce Product Pages: How to Turn Visitors into Customers

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First impressions are everything.  Many store owners spend time tweaking their homepage, but often forget about the importance of a well designed product page. Choosing an appropriate way to showcase your products is essential, as it can either drive users to continue to checkout, or click away from your store. In this post, we’ll look…

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Ecommerce Trend: Persuasive Calls to Action

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Rule #1 of Web usability = “don’t make me think.” But when it comes to persuasion, making users think twice is worth breaking rules for. Instead of “No, thanks” as the opt-out call-to-action, these sites are communicating what opting out really means… Conversion XL “No thanks, I design websites that are unpersuasive.” Artbeads “No thanks,…

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The Curious Case Of The Underwhelming Ecommerce Blog

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There’s a question that has been gnawing at me since I’ve become more embedded into the ecommerce space… “Where are all the good ecommerce store blogs?” It’s not like there’s a shortage of great Fashion, DIY, Sports, or Lifestyle blogs, but the ones that immediately come to mind aren’t attached to ecommerce stores. I know there…

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