Do Shoppers Prefer Native Apps or Mobile Websites?

mobile-shop

Mobile apps are expected to drive over 40% of mobile sales for the top 500 retailers this year, not to mention mobile’s contribution to in-store sales. But research by Forrester commissioned by RetailMeNot suggests mobile shoppers prefer mobile websites to native apps for all but using stored-value cards in-store. For those that do prefer mobile…

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How to Sync Your Shopify Store with Intuit QuickBooks® Online

Merchants can now connect their Shopify account with QuickBooks Online to help keep their store’s orders and accounting in sync. With the new QuickBooks Online app for Shopify, business owners can spend less time manually downloading and tallying order information, and more time growing their business and brand. How does QuickBooks Online help merchants? By…

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Understanding Mobile Context: At Home, On the Go and In-store

mobile-context

Optimizing your mobile experience requires an understanding of mobile’s role in the purchase journey. Device detection only determines the experience format (e.g. responsive design), but it’s the context that best determines the content, offers and features you deliver, and your users’ satisfaction with your websites and apps. A mobile user’s context involves where he or…

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Making Email Social [Infographic]

email-social-media

What wins, email or social media? Why not have both working together? Today’s infographic looks at email+social integration, from ReachMail Tweetables Only 56% of marketers integrate social with their email marketing program Tweet this Email reaches its intended recipient 90% of the time vs. only 2% of Facebook Shares Tweet this Facebook drives $1.10 in…

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