Digital Experiences Require a Visionary Approach

gartner PR final

When IT executives are planning investments in new platforms, it’s common for them to turn to industry experts and analysts to provide context and explore perspectives. There’s a lot of choice out there. That’s why I’m very pleased that Gartner’s latest flagship report on e-commerce, the Magic Quadrant, has positioned Elastic Path as Visionary. For…

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How Conversational Commerce Is Forever Changing the Way We Shop

Be where your customers are. That’s long been the first rule of survival for any business. And for the past decade that meant establishing a presence on social networks—Facebook, Pinterest, Twitter—while keeping an eye on the horizon of these public platforms for new opportunities. It also meant delivering excellent customer experiences on mobile devices when 4…

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What Rhino Camera Gear Learned From 6 Kickstarter Campaigns

Kickstarter is a popular way to fund your product idea, assess demand and build hype at the same time. Kyle Hart is an entrepreneur who’s launched 6 Kickstarter campaigns and plans on launching 2 more this year. Find out what trying, succeeding and failing with several Kickstarter campaigns taught Kyle about building Rhino Camera Gear, a…

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Now, More Than Ever, Shopify Helps You Sell Where Your Customers Are

Let’s be honest. While your customers do still spend time in front of their computers browsing websites, they spend most of their time, well, everywhere else. They’re on their phones, tapping into their favorite apps. They’re on the couch, binge watching their TVs. And, soon they may be exploring new worlds, thanks to virtual reality. We’ve…

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