Why the Creator of Qwerky Writer Says You Should Focus on the Early Adopters First

When you’re launching a product that your market isn’t familiar with, especially through a Kickstarter campaign, it’s better to focus on those customers who would be the first to fully embrace it and advocate for it.In this episode you’ll learn from Brian Min of Qwerky Toys, the creator of Qwerky Writer: a typewriter-inspired wireless mechanical keyboard.Find out why…

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Protect Your Ideas: Lessons from an Indie Artist Who Waged War on a Mega-Brand

It’s been just over a month since the hurricane of media coverage slowed to a drizzle. In July, the internet was abuzz about Tuesday Bassen, the unassuming but tenacious indie illustrator who challenged retail behemoth, Zara, over intellectual property theft. She was the underdog. She was a minor annoyance that the retailer’s parent company expected to…

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The Beginner's Guide to Product Photography

In the course of processing over 10 million product images, we’ve worked with everyone from international mega-brands to DIY boutique retailers. Product photography can be intimidating for beginners, but it’s a challenge you can definitely overcome – there’s a science to this art form. Back in the late 1950s and early 1960s, the marketing industry…

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