5 Ways to Take Charge of Your Ecommerce Customer Service

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Nowadays, every online shopper is extremely aware of the reach of their voice.  Be it positive or negative – one tweet, status update, or blog post can reach hundreds of thousands of people in an extremely short amount of time if it’s picked up by the right outlets. Providing exceptional customer service is an essential…

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Why It’s Like 1995 on the Mobile Web Right Now

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Another post on mobile menus? You may recall, GetElastic posted Don’t Make These Mobile Mistakes and Mobile Menus: Hold the Hamburger already. And Conversion XL posted the excellent mobile menu A/B testing study just last month. (The testing gain amounts to a few hundred thousand dollars of mobile sales a year, not bad). So why…

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The State of Digital Marketing in 2015 [Infographic]

This blog is brought to you by Elastic Path Software, a provider of digital commerce technology and expertise to enterprises selling digital goods and content such as Google, Time Inc, and Virgin Media. With more than 14,000 subscribers, it is the #1 ranked ecommerce blog by PostRank Analytics, #35 on AdAge’s Power150, and a SEMMY…

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The Real Reason People Aren't Buying From You

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Lately, I’ve become obsessed with re-collecting nostalgia from my childhood. Just the other day, I spent 3+ hours adding my old Nintendo games to wishlist on LukieGames.com. I’ve already committed mentally to spending a lot of money with this site, and I couldn’t be happier. Here’s the full wishlist, on the off chance you’re curious…

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The Head to Toe View of the Customer

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We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in one-to-one marketing. How are retailers using face and foot recognition to optimize operations? And how does…

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3 Ecommerce Trends You Need to Know for a Profitable 2015

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Yesterday we published our annual Year in Review. It’s a look back at the state of the commerce industry and the growth of the Shopify ecosystem and platform. Because Shopify now powers 140,000+ businesses, this data provides good insight into where ecommerce trends as a whole appear to be headed, and can help you prepare…

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