Why Consumers Showroom and Webroom [Infographics]

This blog is brought to you by Elastic Path Software, a provider of digital commerce technology and expertise to enterprises selling digital goods and content such as Google, Time Inc, and Virgin Media. With more than 14,000 subscribers, it is the #1 ranked ecommerce blog by PostRank Analytics, #35 on AdAge’s Power150, and a SEMMY…

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5 Promotional Campaign Ideas to Boost Sales This Holiday Season

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This is a guest post from Shilpi Tomar.  Whether you’re preparing for Black Friday, Small Business Saturday or Cyber Monday, the weekend after Thanksgiving is the biggest shopping weekend of the year. The National Retail Federation predicts holiday sales to increase 4.1% (to $616.9 billion) this year, a full percentage higher from last year. With…

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The Showrooming Threat: 5 Ways to Fight Back

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With 71% of US mobile users owning smartphones, hundreds of thousands of consumers are carrying the Internet in their pockets, and 81% of them use their devices in-store. While some retailers are exploring iBeacon and other in-store digital goodness, most physical retailers are concerned about the threat of showrooming — when customers visit the physical…

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The End of Facebook Like-gating and What it Means for Marketers

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The practice of “Like-gating” has been a social strategy for many brands for a handful of years, with some social marketing vendors offering their own solutions for implementing Like-our-page-to-get-access to Facebook Pages. Image credit: Jack Ashman But the Like-gate party is now officially over. As of November 5, Facebook has updated its SDK and API,…

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2014 Holiday Online Retail Stats [Infographic]

This blog is brought to you by Elastic Path Software, a provider of digital commerce technology and expertise to enterprises selling digital goods and content such as Google, Time Inc, and Virgin Media. With more than 14,000 subscribers, it is the #1 ranked ecommerce blog by PostRank Analytics, #35 on AdAge’s Power150, and a SEMMY…

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