How Tinder Tackles an M-Commerce Problem

tinder

Mobile shopping has exploded in recent years, and online retailers have responded by designing mobile friendly sites and apps. But rather than design these experiences for the mobile context, this often equates to adapting the catalog storefront for the smaller screen. The catalog storefront was introduced in the mid-to-late 90′s, created for desktop dimensions, at…

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Men vs Women: How They Shop Online [Infographic]

guy-girl-ecommerce

Contextual commerce is all about delivering a more relevant experience based on what you know about a visitor. New vs returning visits, geolocation, past browse and purchase history, device type and referring source are useful pieces of context. And if you can identify gender, this may also influence the contextual experience. The folks at Minewhat…

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Retail Staffing 101: How to Hire, Train, and Retain The Right Employees

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With the holiday season around the corner, you’re probably already thinking about getting some extra help for your retail small business. That comes as no surprise as consumer holiday spending is expected to grow between 4.0% to 4.5% percent this year and the retail industry is once again projected to be adding the most jobs.…

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Live from Shop.org: Our Big Ideas Session Replay

If you missed Breaking Bag: Reinventing the Customer Experience at Every Touchpoint, our Big Ideas session at Shop.org, we’ve got the replay for you. This 20 minute discussion covered the concepts of reinventing the storefront, exploring contextual commerce and iBeacons. Email and RSS susbcribers – can’t see video? View the replay on Youtube. Powered by…

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How Nordstrom Made Its Brand Synonymous With Customer Service (and How You Can Too)

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Ask anyone in the retail industry what the first words are that come to their mind when they think of Nordstrom, and they’ll immediately tell you “customer service.”  Making your brand synonymous with a catch-all phrase that’s too often simply thrown around in retail doesn’t happen overnight.  In fact, its taken the upscale fashion retailer…

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