Ecommerce Links: February 2015

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The Top 10 Big Data Challenges [Infographic]

big-data-infographic

This week’s infographic looks at the top 10 challenges organizations face in capitalizing on Big Data, courtesy of Tata Consultancy Services. 1. Cutural: Getting business units to share information across organizational silos 2. Technological: Being able to handle the large volume, velocity and variety of Big Data 3. Cultural: Determining what data, both structured and…

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Beyond Product Recommendations: Big Data’s Role in Personalization

big-data-image

If 48% of consumers spend more when their experience is personalized, it’s no wonder that 90% of marketers believe personalization is “the future” and are making it a strategic priority this year. While an ecommerce experience can be targeted by immediate signals of context like geolocation, clickstream behaviour, site-searches, cookies and campaign referrals, true personalization…

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5 Obsessions Every CMO Must Embrace

marketing-touchpoints

One trend in over the past few years which continues to impact the success of ecommerce and omnichannel companies is the rise of the tech-savvy CMO, as it’s technology that drives digital awareness, experience and action, and it’s technology that measures the impact of marketing strategies and keeps the CMO accountable. And increasingly, CMOs are…

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Why Performance Matters to Mobile Commerce [Infographic]

Archives Select MonthFebruary 2015January 2015December 2014November 2014October 2014September 2014August 2014July 2014June 2014May 2014April 2014March 2014February 2014January 2014December 2013November 2013October 2013September 2013August 2013July 2013June 2013May 2013April 2013March 2013February 2013January 2013December 2012November 2012October 2012September 2012August 2012July 2012June 2012May 2012April 2012March 2012February 2012January 2012December 2011November 2011October 2011September 2011August 2011July 2011June 2011May 2011April 2011March 2011February 2011January 2011December 2010November 2010October…

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12 ‘Supermarketing’ Secrets for Ecommerce from The Grocery Aisle

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There is perhaps no other retail sector that takes better advantage of consumer behavior research and in-store optimization than grocery stores. From circular to layout, from shelf-space to checkout, supermarket marketers are masters of merchandizing. How can you apply supermarketing psychotactics to your ecommerce experience? Loss leaders Loss-leaders (popular, non-clearance items offered below cost in…

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