Shopify Now Available on Apple Watch

Shopify Now Available on Apple Watch

Today, we’re bringing you a new way to track the performance of your business with Shopify Mobile on Apple Watch. Now you can access the most timely and relevant data about your business without having to open up your laptop or pull out your phone. With Shopify Mobile on Apple Watch, you can glance at…

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5 Steps for Optimizing Your Return Process

namics

Today’s edition of Partner Thursday is contributed by Dirk Kuritz from Namics, a leading full web service agency. When Dirk isn’t shopping online, he helps companies to improve their eCommerce customer experience. A customer wants to return an item? Damn him! One might think that this is the attitude of many online stores if you…

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How To Write a Marketing Plan

How To Write a Marketing Plan

In a recent survey I conducted, it was discovered that ⅔ of people starting an online store are doing so with little to no customer acquisition plan.Common answers given when asked “What is your overall customer acquisition strategy?” included vague responses, such as: Social Media SEO Friends & Family Paid Advertising While these seem like…

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Acquisition vs. Retention: Should Your Ecommerce Business Play Offense or Defense?

Acquisition vs. Retention: Should Your Ecommerce Business Play Offense or Defense?

This is a guest post by Alex McEachern from Sweet Tooth Rewards.  Your store’s offense is its acquisition efforts. Acquisition is the tools and tactics you use to get more shoppers to your site and includes things like Google Adwords and Facebook Ads. On the flip side there is your marketing defense, otherwise know as retention.…

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Social Media Marketing: Pinterest for Business 101

Social Media Marketing: Pinterest for Business 101

On Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces. For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine. Consider this: we analyzed data from over 529, 000 Shopify store orders to find that…

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Ecommerce Conversion Optimization Guide [Podcast]

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I had the pleasure of joining Robert Kilzono’s Ecommerce Marketing Podcast recently on one of my favorite online marketing topics: conversion optimization. Listen to the audio recording below, and/or read the full transcript here. And while you’re at it, check out the other great ecommerce podcast recordings in the archive (or subscribe by email/iTunes). Top…

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