Why Online Store Owners Should Embrace Online Reviews

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This is a guest post by Alex Ivanovs from CodeCondo. The ecommerce landscape is continually changing and evolving. One of the biggest changes in recent years has been the proliferation of online reviews. In fact, reviews have spread all across the internet and they pop-up regardless of whether you’re actively encouraging them or not. However,…

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A/B Testing the Untestable in Checkout

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92% of merchants participating in the e-tailing group’s 16th Annual Merchant Survey ranked A/B, multi-variate or other usability testing as most or somewhat important merchandising tactic for customer retention (second only to web analytics). While testing the small stuff like button color, headline copy, can get reasonable lift, often the most impressive gains come from…

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Despite Full-time Jobs, These Two Entrepreneurs Ran a Successful Pop-up Shop for Their Online Store

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What happens when two university admissions counsellors decide to bring their passion for Southern style and access to education together? Well, if you ask Steven and Thomas, they’ll tell you an online store that sells hand-crafted bow ties and two entrepreneurs who just ran their first successful pop-up store inside a trendy women’s boutique in…

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