How Data Impacts the Path to Purchase [Infographic]

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This week’s infographic from Baynote outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purch and beyond. Click to enlarge infographic Tweetables 89% of consumers use search engines to research purchases Tweet this 62% of all online searchers visit 1 of the top 3 results #SEO Tweet this…

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Shoppable Video: Hit or Miss?

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Shoppable video isn’t new (Get Elastic first covered Youtube’s efforts to support click-to-buy for brands in January, 2009). And despite its potential pros, only a handful of brands and online retailers have experimented with it. So is shoppable video a flop, or is it just underrated? Why shoppable video makes sense Leverage existing content (including…

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Shopify Merchants Can Now Accept Bitcoin Payments With Coinbase

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Home Blog Shopify Updates Today we’re pleased to announce that we’ve integrated with Coinbase, giving Shopify merchants more ways to accept bitcoin payments online. Coinbase is an international bitcoin wallet and platform service already used by companies like Overstock.com, Expedia, and Google. Our new Coinbase integration can be used alongside other payment services, like Shopify…

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4 Ways to Collect More Customer Information

Required for effective personalization is knowing thy visitor. You can infer intent by referral campaigns and keywords, on-site searches, site navigation, wishlist activity and cart contents. Or segment customers based on profile information, device type, geolocation, new vs. returning visitor status, or past behavior. You can use the “wisdom of the crowds” to predict what…

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