The Point of Using Rich Pins

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Rich pins are to Pinterest marketing what rich snippets (Schema.org) is to search marketing. Adding metadata to your pinnable content such as pricing, Buy This calls-to-action, descriptions and stock availability gives Pinterest users more information than just the visual. One study found Pins with prices get 36% more likes than those without. Target saw a…

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15 Domain Name Generators & New Domain Extensions Available

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Registering the perfect domain name is an extremely important decision. A good domain can help you build a brand that will stick in your customers minds and help define your target market. However, coming up with a great business and domain name can be one of the most challenging aspects of starting a new online business.…

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How Tinder Tackles an M-Commerce Problem

tinder

Mobile shopping has exploded in recent years, and online retailers have responded by designing mobile friendly sites and apps. But rather than design these experiences for the mobile context, this often equates to adapting the catalog storefront for the smaller screen. The catalog storefront was introduced in the mid-to-late 90′s, created for desktop dimensions, at…

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Men vs Women: How They Shop Online [Infographic]

guy-girl-ecommerce

Contextual commerce is all about delivering a more relevant experience based on what you know about a visitor. New vs returning visits, geolocation, past browse and purchase history, device type and referring source are useful pieces of context. And if you can identify gender, this may also influence the contextual experience. The folks at Minewhat…

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Retail Staffing 101: How to Hire, Train, and Retain The Right Employees

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With the holiday season around the corner, you’re probably already thinking about getting some extra help for your retail small business. That comes as no surprise as consumer holiday spending is expected to grow between 4.0% to 4.5% percent this year and the retail industry is once again projected to be adding the most jobs.…

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