Profile of A Chief Marketing Officer [Infographic]

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How Western Union Transformed Its Digital Experience

“Today’s digitally empowered consumers have extremely high expectations of modern marketers.” — MRM McCann Unfortunately, brand experiences online often underwhelm customers. Western Union had a problem. Its ecommerce platform-driven digital experience was inflexible, static and “one size fits all.” Serving over 200 countries in 70 languages, personalization, offer management and robust A/B testing is critical,…

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