Ecommerce Links: December 2013

On behalf of Elastic Path Software, I want to wish you a very happy and prosperous 2014, and we look forward to engaging with you in the New Year with fresh content, trends, resources, links and the like. As is our custom, the following are choice cuts from around the web of interest to ecommerce…

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Are These 6 Ecommerce Copywriting Mistakes Costing You Sales?

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This is a guest post by Henneke Duistermaat from Enchanting Marketing. You’re writing, and writing, and writing. You’re polishing your category pages. You’re slaving over endless product descriptions. You worry about keywords and Google. But let’s admit it. Sometimes you wonder… is your copy working hard enough? Are you persuading web visitors to buy? Let’s look…

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Your Favorite Posts of 2013

This blog is brought to you by Elastic Path Software, a provider of digital commerce technology and expertise to enterprises selling digital goods and content such as Google, Time Inc, and Virgin Media. With more than 14,000 subscribers, it is the #1 ranked ecommerce blog by PostRank Analytics, #35 on AdAge’s Power150, and a SEMMY…

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The Importance of Mobile Optimization [Infographic]

Will 2014 be the year of the mobile — again? It’s definitely a year where you can no longer ignore optimizing your mobile experience. Invesp Consulting has compiled a number of stats to illustrate why, more than ever, the time is now for mobile optimization. Tweetables Android devices account for 42% of mobile traffic Tweet…

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5 Genius Content Marketing Ideas You Can Steal – Today

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This is a guest post by Sherice Jacob from iElectrify.  Sometimes the best content marketing ideas are the ones that come from using everyday websites and platforms. And the good news is that these methods can be duplicated across nearly any topic or niche. All you have to ask are two important questions: “Who am…

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