Ecommerce in Canada in 2014 [Infographic]

This blog is brought to you by Elastic Path Software, a provider of digital commerce technology and expertise to enterprises selling digital goods and content such as Google, Time Inc, and Virgin Media. With more than 14,000 subscribers, it is the #1 ranked ecommerce blog by PostRank Analytics, #35 on AdAge’s Power150, and a SEMMY…

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Persona-lizing the In-Store Retail Experience [Infographic]

This blog is brought to you by Elastic Path Software, a provider of digital commerce technology and expertise to enterprises selling digital goods and content such as Google, Time Inc, and Virgin Media. With more than 14,000 subscribers, it is the #1 ranked ecommerce blog by PostRank Analytics, #35 on AdAge’s Power150, and a SEMMY…

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Google Analytics For Ecommerce: A Beginners Guide

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Google Analytics is a valuable ally in the ecommerce battle for consumer dollars. The insights it provides contains a wealth of information about your site, your visitors and where they came from. All this information can be used to find new customers and increase conversions. For many ecommerce entrepreneurs just starting out, Google Analytics can…

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How to Create a Successful Pop-Up Shop [New Video Series]

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Home Blog Physical Retail When Marc Jacobs, J.Hilburn, or Prince of Scots want to create a unique pop-up experience for their customers, they turn to none other than Melissa Gonzalez from the Lion’esque Group to guide them through concept to execution.  Not only has she helped create more than 70 pop-up retail experiences in New…

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Digital Retail: How In-Store Analytics Align With Online

Online retailers depend on the power of Web analytics to deeply understand customer behavior, track sales performance and analyze optimization efforts. Without them, marketers and merchandisers would be shooting blanks into cyberspace. But what about in-store retail? The new retail analytics, leveraging Wi-Fi, BLE (Bluetooth Low Energy), GPS geofencing and sensors that can read facial…

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