The Ultimate Guide to Crowdfunding

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Crowdfunding has been one of the best things ever to happen to artists and entrepreneurs. Every year since 2010 artists have received more funds from crowdfunding than they have from the National Endowment of Arts. Meanwhile, it’s propelled new businesses, like Oculus Rift, which raised $2.4 million dollars on Kickstarter before being acquired by Facebook…

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Mobile Now Accounts for 50.3% of All Ecommerce Traffic

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Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from…

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13 xkcd Comics for Ecommerce Professionals

Get Elastic is on vacation this week, so in lieu of articles, enjoy this collection of xkcd comics that poke a little fun at our industry. (Click comics to view their original posts) Understanding star reviews Online package tracking Download our app! Mobile marketing Marketing interview Coupon code Home page usability Consumer behavior How to…

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The United State of Social Commerce [Infographic]

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This week’s infographic looks at social commerce statistics and trends in the US, courtesy of Invesp Consulting. Tweetables Social commerce is projected to grow to $14B in 2015, compared to $3B in 2012 Tweet this Social commerce is forecast to reach 5% of online retail revenue by 2015 Tweet this Positive reviews can bump a…

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