The State of Beacons in Retail 2014 [Infographic]

beacon-infographic

Elastic Path is at Shop.org this week! Come check us out at Booth 739 and ask us about iBeacons, contextual commerce, shopping APIs or any other question about our ecommerce solutions. We’re also giving away a sweet pair of Bose headphones, so please say hi! Speaking of beacons, what’s the deal with them in retail?…

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The Apple Store Guide to Insanely Great Customer Service

feature

Apple is the fastest growing retailer in history and has dominated the holy covet of retail metrics, sales per square foot, almost since its inception, which currently sits at $4,551. Pair that with rampant expansion plans that puts the technology giant at 420+ stores around the world, and we’re talking some serious revenue numbers, approximately $170…

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How Betabrand Nails Product Page Storytelling (And So Can You)

vagisoft-hoodie

Forbes recently ran an article Storytelling: A Brave New World Of Commerce, highlighting the benefits of storytelling for online retailers and brands selling direct, and the reasons why most fail to leverage it. In today’s marketplace, consumers are increasingly comfortable with multi-channel engagement. For example, an initial product or service introduction may come in an…

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