The Top 9 Website Redesign Nightmares [Infographic]

This blog is brought to you by Elastic Path Software, a provider of digital commerce technology and expertise to enterprises selling digital goods and content such as Google, Time Inc, and Virgin Media. With more than 14,000 subscribers, it is the #1 ranked ecommerce blog by PostRank Analytics, #35 on AdAge’s Power150, and a SEMMY…

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Introducing Responsive Checkout

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At Shopify, our goal has always been to make it as easy as possible for your customers to buy from your online store. For years we’ve provided our merchants with a simple and secure online checkout that, to date, has processed over $5 billion in sales for hundreds of thousands of individual businesses. But the…

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10 Scariest Things That Can Happen to Your Checkout

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What are the most frightening things that can happen in your checkout? These boners create all sorts of FUD that can fudge your conversion rates (Halloween puns intended). 1. No persistent cookie What’s worse than your older brother stealing your best candy? When an online store dumps out the contents of your cart when you’re…

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46 Remarkable Ecommerce Website Designs

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What’s the recipe for great ecommerce design that turns visitors into buyers? There are several ingredients: professional photography, clean navigation, visual hierarchy, the right text-to-image balance. Like any good baker knows, it’s all about the ratio of ingredients and testing the mix along the way. At the beginning of this year, we posted a roundup…

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Closing the Gaps in the Content + Commerce Trend

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“Content + Commerce” is a hot trend, as more online retailers are creating editorial content, instructive and story-telling video, merchandised photographs that show products in context, and “lo-fi” content crafted specifically for social networks. These forms of content marketing facilitate “merchandising beyond the storefront” — cultivating attention, interest and desire for what’s in your catalog,…

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Optimizing Email Through The Customer Journey [Infographic]

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This week’s infographic looks at email marketing optimization, courtesy of Easy SMTP. Click to enlarge infographic Tweetable stats Including an offer in email can double revenue per click Tweet this Vague subject lines reduce email open rates by 80% Tweet this Sending a series of email can lift conversion by 40% over sending single messages…

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