How You Can Profit from Personalizing Content on Your Ecommerce Store

How You Can Profit from Personalizing Content on Your Ecommerce Store

In a traditional retail store, skilled sales associates observe how someone shops and offer an informed suggestion for their purchases. The same can be done when a visitor lingers on your ecommerce store. With ecommerce personalization, you can give each customer the personal shopper treatment simultaneously.  The one size fits all approach doesn’t work online…

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How to Spend Your First $100 on Google Adwords

How to Spend Your First $100 on Google Adwords

This is a guest post by Georgene Nunn of G Does PPC. Starting up a new online business has a lot of moving parts, and on top of actually making the products or developing your service, you’re probably spending a lot of time taking photos, writing descriptions, setting up the technical stuff, and figuring out…

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8 Steps to Prepare Your Online Business for Tax Time

8 Steps to Prepare Your Online Business for Tax Time

This is a guest post by Kendra Murphy from Bench Accounting. Note: This post applies to U.S. based merchants only.  Tax season is here, and whether it’s your first year in business or your tenth year, it always feels like there’s an endless list of tasks to get through to file your return. This step-by-step guide…

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5 Ways to Take Charge of Your Ecommerce Customer Service

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Nowadays, every online shopper is extremely aware of the reach of their voice.  Be it positive or negative – one tweet, status update, or blog post can reach hundreds of thousands of people in an extremely short amount of time if it’s picked up by the right outlets. Providing exceptional customer service is an essential…

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