Introducing Multichannel Shopify

Introducing Multichannel Shopify

If you’re like most merchants, your customers—and consequently your sales—are being spread across many different online and offline sales channels. For example, in addition to selling through your online store, you might be selling at retail stores or pop-up shops, through online marketplaces, on social media, within native mobile apps, and more. This likely means…

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5 Ways to Personalize Product List Results

product-list

While personalization engines can track search and navigation behavior to determine how to select the most relevant content to a site visitor, a lesser-known tactic is to use how category and search results are filtered to provide more contextually relevant product list results. In E-commerce Usability: Product Lists & Filtering, Baymard Institute explores 5 guidelines…

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The Guide to Digital Transformation [Infographic]

digital-transformation

What is digital transformation? The use of any digital technology to provide better products, services and experiences. Whether you’re McGraw-Hill Education reinventing its personalized shopping experience, or retailers becoming more and more like publishers, or the numerous other possibilities, business in today’s world of rapid digital disruption and emerging device and social platforms need to…

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Marketing Isn't For You.

Marketing Isn

Having been in marketing for over 10 years, I’ve recently come to the conclusion that marketing isn’t for me. Now before you start making assumptions, keep reading.I started marketing back in 2005 after I created a music video for a local heavy metal band. After spending an entire summer filming and and several months of…

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